Grey Poupon is a Dijon mustard dating back to 1777, prepared in the original French style with the finest wine and robust grade #1 mustard seed since the very beginning.
The brand has slowly been losing its name on the market due to a new era. The aim for this brief is to design a rebrand of the brands identity to raise familiarity among millennials, as well as the age 25 - 42 with an income of $70k +.
These are the people who were not living when the brand was in it prime days. The rebrand will keep its original design such as the logo and colours, but what is needed is a modern touch.
Grey Poupon Rebrand Design
Jar Label Design
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Social Media Presence
Brand Trailer
